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Rock Your Brain. Rock Your Life
Sometimes the truth is difficult to hear. But we all know that this is where the magic happens. Luckily for you, Sarah Moody is like the best friend you never had. She gives it to you straight so that you can achieve more of what you desire in your company, career, and life as an ambitious leader. Sarah is an expert in rewiring the brain. So do you want to learn how to get out of your own way and be the version of you that has been only a dream until now? If so, tune in to hear Sarah and her inspiring clients share their wisdom. https://sarahmoody.com to learn more.
Rock Your Brain. Rock Your Life
Ep 211: John Trotter: A $100 Million Company Sold for $1.5 Billion After the Rebrand
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AI can generate a thousand flawless options in seconds. John Trotter will tell you exactly what that flawlessness costs you.
John is the founder and chief creative officer of 4040, the design-led brand consultancy he started at the age of 40. With roots at Nike and Landor, he has spent three decades building brands across sport, tech, financial services, and consumer, and he built 4040 on a conviction that lands at the heart of this show: the most enduring brands are built at the intersection of culture, design, and belief.
In this episode, John gets into what still matters as everything automates. What is taste and judgment, and why they become your real competitive advantage. Why a brand built by AI can be beautiful and still have no life in it. And the line every founder needs to hear about knowing when you are ready to build.
He also opens up about the partnership with his wife, Michelle Bowler, that put 4040 into the best growth of its history.
Connect With John Trotter
- Website: 4040agency.com
- Email: john@4040agency.com
- LinkedIn: linkedin.com/in/johntrotterbrand
- Michelle Bowler, co-founder and CEO of 4040, on LinkedIn: https://www.linkedin.com/in/michelle-bowler-brand-growth
